Axels.

Axels.

Introduction

Axels is a jewellery store with collections like Golden Memory, made for people who want pieces that feel personal. They needed a store that was elegant and easy to shop.

Year

2025

Industry

Jewellery e-commerce

Scope of work

/

Web design

/

Development

Location

Remote project

Introduction

Axels is a jewellery store with collections like Golden Memory, made for people who want pieces that feel personal. They needed a store that was elegant and easy to shop.

Year

2020

Industry

Jewellery e-commerce

Scope of work

/

Development

/

Web design

/

Branding

Location

Remote project

The brief

The brief

With several collections and categories, the store had to stay organised without losing its soft, luxurious feel.

We built a collection led homepage with large editorial tiles, clear category navigation and product pages designed to show every detail. 

Final thoughts

Final thoughts

Shoppers can now move from inspiration to product in a couple of clicks, and the brand feels consistent throughout.

For us, it was a good balance of storytelling and straightforward selling.

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Tell us about your project and we’ll come back with a clear plan and price.

Quick response.

Drop us a message and you’ll usually hear back the same day.

Clear next steps.

After our call you get a clear plan, timeline and price. No surprises later.

brillweb™

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project and we’ll come back with a clear plan and price.

Quick response.

Drop us a message and you’ll usually hear back the same day.

Clear next steps.

After our call you get a clear plan, timeline and price. No surprises later.

brillweb™

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 BrillWeb Studio

Let’s talk.

Tell us about your project and we’ll come back with a clear plan and price.

Quick response.

Drop us a message and you’ll usually hear back the same day.

Clear next steps.

After our call you get a clear plan, timeline and price. No surprises later.

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$129